Our Story

Hi, I am Liz, the founder and owner of Bella & Birch! I am so thankful you stopped by our boutique, and I just wanted to give you a little background on how we came to be!

After a decade of working in retail, I made the decision to quietly open my own online boutique. There was always this itch in the back of my mind that I had more to offer our community and decided to take a leap of faith and just make the choice to start my own business. This decision blossomed from wanting my passion and career to align. Most of my adult life has revolved around women's clothing. I have a decade of merchandising, buying, and styling women's fashion under my belt and I have been told I am pretty good at it ;) . But, as much as I have a passion for fashion (I had to), my heart is in being a mother and raising our daughter, Bella.

Being a mother has been the single greatest accomplishment of my life. Bella is our absolute pride and joy. Offering her the best life is our ultimate goal and that starts with everyday toys and household items. Having access to safe and developmentally enriched products is one of the goals I have for Bella & Birch, along with sourcing clothing you love. I want to make sure other families in our community have access to quality baby and children products that we have come to love in our own home.

When I originally started this boutique my focus was on baby and children products, but ultimately I wanted to be able to offer quality products for the whole family and even have a brick and mortar location  -yay, now we do! :D
It has now been two years since I stepped away from the fashion world, to source products internationally, and I would be lying if I didn't say I missed it this whole time.. so here we are! I cannot wait to offer amazing clothing, accessories, gifts and more to our growing community while still offering quality products for babies and kids.

So, that's me, I'm Liz! Some of you might know me as Bella's mom or Liz. Now, you can also know me as the owner of Bella & Birch Boutique. I am so glad you are here and I hope you stick around while we navigate this new journey.